HN Jobs

San Francisco, CA - VP of Marketing 99designs is the #1 marketplace for crowdsourced graphic design. We connect passionate designers from around the globe with customers seeking quality, affordable design services. Are you a product-centric marketing gun with a track record of success? Looking for an opportunity to unleash your talent and make a difference on a global scale? Then we’ve got the job for you. 99designs.com is the #1 online marketplace for crowdsourced graphic design services. With a community of over 100,000 freelance designers and 75,000 customer projects delivered in just 3 years, we’re taking the world by storm. To date we’ve grown 120% year-on-year almost purely on word-of-mouth from customers and designers that rave about our service... and now it’s time to step up a gear. We need a talented marketer to accelerate growth and take our business to the next level. Someone who understands product development intimately (two-sided marketplace experience a real plus), who can craft a holistic marketing strategy and then lead our team of external and internal marketing specialists to execute it. Key Areas of Responsibility: - Setting marketing priorities and directing teams to execute them - Working with the design team to improve conversion rates - Increasing retention of existing customers with targeted up-sell and cross-sell strategies - Increasing referral by encouraging customers to make introductions - Increasing new visits by managing PPC and other paid advertising opportunities - Increasing new visits through SEO best practice - Building out and managing the marketing team - Managing PR strategy and executing all initiatives (internal/external) - Owning key marketing metrics and reporting to the Board as well as the wider team Ideal Applicant Attributes: - Extensive history in marketing-led product development (5+ years relevant experience) - A strong analytics background and a metrics driven approach to marketing - Hands-on startup and team building experience - Demonstrable track record of acquisition marketing success in a B2B environment - SME business market / “Pro Consumer” specialist This job is based out of San Francisco, California, in a very central waterfront location that is also inhabited by other creative web startups such as Automattic (the makers of WordPress), Lab Zero and Dog Patch Labs.